New Book
Leadership
Matters!
Succeeding in our VUCA world
How do you lead when
The stakes are high, information is incomplete, and disruption hits from every angle?
A retired four‑star general’s
field‑tested framework
for leading through volatility, uncertainty, complexity, and ambiguity.
41
Years in uniform
$B+
Multi‑billion‑dollar operational budgets
36th
Chief of Staff of the Army
30
Nation Coalition Commander, Multinational Force–Iraq
The Book
A practical,
battle‑tested framework
Leading through chaos is not about having all the answers. It is about becoming the kind of leader people can trust to point the way when the future is unclear.
Drawing on decades of command in the Balkan conflicts, post‑9/11 America, and the Iraq War, Casey reveals a practical, battle‑tested framework for leading when the stakes are high and the path forward is uncertain.
V
Volatility
Scope and pace of change
U
Uncertainty
Unclear outcomes
C
Complexity
Multiple interacting variables
A
Ambiguity
Constantly differing perceptions
The Framework
Two essential questions
At the heart of the book are two essential questions: what must leaders BE, and what must leaders DO?
BE
What must leaders be?
Visionary
Courageous
Principled
Ready to see and act on opportunities
DO
What must leaders do?
Stay disciplined
Focus on what matters most—the 4 key tasks that move people, missions, and organizations forward
General Casey has written a guide to embracing instability as the new normal and turning it into a source of strength, resilience, and competitive advantage.
Ted Leonsis
Owner, Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA)
General Casey has captured leadership in its rawest form. Everyone will benefit from reading this book!
Doug Oberhelman
Retired Chairman & CEO, Caterpillar, Inc.
This book equips leaders to make better decisions, adapt with confidence, and turn uncertainty into action. It is an essential guide for anyone responsible for leading organizations through change.
James Schenck
President & CEO, PenFed Credit Union
Afghanistan
About the Author
Four decades
of command
General George W. Casey Jr. is a premier authority on leading through volatility and uncertainty, drawing on a 41‑year U.S. Army career that culminated as its 36th Chief of Staff and commander of the 30‑nation Multinational Force–Iraq.
Over four decades of command, including 15 years as a general officer, he led major organizational transformations, managed multi‑billion‑dollar operational budgets, and navigated high‑stress environments in which every decision carried profound consequences.
Today
Corporate board member
Global keynote speaker
Distinguished Leadership Lecturer, SC Johnson College of Business, Cornell University
Lecturer, International Relations, Korbel School, University of Denver
Contact
Work with
General Casey
As a global keynote speaker and Cornell Leadership Lecturer, he equips current and emerging executives with the tools to thrive amid constant disruption. Send a note with the date and the audience.
What it takes to lead when the stakes are high and chaos is swirling around you.